Certificate in Market Research Essentials

-- viewing now

The Certificate in Market Research Essentials is a comprehensive course designed to equip learners with the fundamental skills necessary to excel in market research. This program is crucial for individuals seeking to understand consumer behavior, market trends, and competitive intelligence, which are vital for informed decision-making in any business.

4.0
Based on 4,558 reviews

2,750+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

In today's data-driven world, market research skills are in high demand across various industries, including marketing, market research, consulting, and market intelligence. This course offers learners the opportunity to gain a solid foundation in market research methodologies, data analysis, and reporting, thereby enhancing their career growth and advancement prospects. By the end of this course, learners will have acquired essential skills in designing and implementing market research studies, interpreting data, and presenting actionable insights to stakeholders. With these skills, learners will be well-positioned to add value to their organizations and advance their careers in market research or related fields.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details


• Market Research Fundamentals
• Defining Research Objectives
• Secondary Research: Techniques and Tools
• Primary Research: Designing Questionnaires and Surveys
• Qualitative Research: Focus Groups and In-Depth Interviews
• Quantitative Research: Sampling and Data Analysis
• Market Segmentation and Targeting
• Communicating Research Findings and Insights
• Ethical Considerations in Market Research

Career Path

In the UK, the demand for market research professionals continues to grow, with a variety of roles available. Here's a look at the current job market trends, illustrated through a 3D pie chart. Market Research Analyst jobs make up the largest portion of the market research industry, accounting for approximately 65% of all available positions. These professionals typically focus on gathering and interpreting data to help businesses make informed decisions. Market Research Managers, taking up around 20% of the market research jobs, are responsible for overseeing research projects, managing research teams, and ensuring that research findings are effectively implemented. Consumer Insight Analysts and UX Researchers hold around 10% and 5% of the market research positions respectively. Consumer Insight Analysts concentrate on understanding consumer behaviour and preferences, while UX Researchers focus on improving user experience in digital products. The 3D pie chart highlights the distribution of job opportunities in the market research field, allowing for a clearer understanding of the industry's growth and potential career pathways. By illustrating these statistics, aspiring market researchers can make informed decisions about their future careers in this expanding industry.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
CERTIFICATE IN MARKET RESEARCH ESSENTIALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment