Certificate in Market Research Essentials
-- ViewingNowThe Certificate in Market Research Essentials is a comprehensive course designed to equip learners with the fundamental skills necessary to excel in market research. This program is crucial for individuals seeking to understand consumer behavior, market trends, and competitive intelligence, which are vital for informed decision-making in any business.
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• Market Research Fundamentals
• Defining Research Objectives
• Secondary Research: Techniques and Tools
• Primary Research: Designing Questionnaires and Surveys
• Qualitative Research: Focus Groups and In-Depth Interviews
• Quantitative Research: Sampling and Data Analysis
• Market Segmentation and Targeting
• Communicating Research Findings and Insights
• Ethical Considerations in Market Research
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