Executive Development Programme in Sensory and Consumer Insights
-- viewing nowThe Executive Development Programme in Sensory and Consumer Insights is a certificate course designed to empower professionals with essential skills in sensory evaluation and consumer understanding. In an era where consumer-centric innovation drives market success, this programme is increasingly important.
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Course Details
• Sensory Science Fundamentals: Understanding the basics of sensory science, human senses, and perception.
• Consumer Research Methods: Exploring various qualitative and quantitative research methods used in consumer insights.
• Sensory Evaluation Techniques: Learning different sensory evaluation methods, such as discriminatory testing, descriptive analysis, and affective testing.
• Data Analysis in Sensory Research: Analyzing and interpreting sensory and consumer data using statistical tools and software.
• Consumer Segmentation and Profiling: Identifying and understanding different consumer segments and developing targeted product strategies.
• Product Development and Optimization: Implementing consumer insights and sensory data in the new product development process and optimizing existing products.
• Sensory and Consumer Testing Protocols: Designing and managing sensory and consumer tests, including best practices for test design, execution, and reporting.
• Sensory Marketing Strategies: Leveraging sensory insights to create effective marketing strategies and consumer experiences.
• Ethical Considerations in Sensory and Consumer Research: Understanding ethical guidelines and considerations in sensory and consumer research.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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