Executive Development Programme in Sensory and Consumer Insights
-- ViewingNowThe Executive Development Programme in Sensory and Consumer Insights is a certificate course designed to empower professionals with essential skills in sensory evaluation and consumer understanding. In an era where consumer-centric innovation drives market success, this programme is increasingly important.
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โข Sensory Science Fundamentals: Understanding the basics of sensory science, human senses, and perception.
โข Consumer Research Methods: Exploring various qualitative and quantitative research methods used in consumer insights.
โข Sensory Evaluation Techniques: Learning different sensory evaluation methods, such as discriminatory testing, descriptive analysis, and affective testing.
โข Data Analysis in Sensory Research: Analyzing and interpreting sensory and consumer data using statistical tools and software.
โข Consumer Segmentation and Profiling: Identifying and understanding different consumer segments and developing targeted product strategies.
โข Product Development and Optimization: Implementing consumer insights and sensory data in the new product development process and optimizing existing products.
โข Sensory and Consumer Testing Protocols: Designing and managing sensory and consumer tests, including best practices for test design, execution, and reporting.
โข Sensory Marketing Strategies: Leveraging sensory insights to create effective marketing strategies and consumer experiences.
โข Ethical Considerations in Sensory and Consumer Research: Understanding ethical guidelines and considerations in sensory and consumer research.
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