Certificate in Performance Advertising: Data Storytelling

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The Certificate in Performance Advertising: Data Storytelling is a career-advancing course that equips learners with essential skills in data-driven performance advertising. In today's digital world, businesses demand data-fluent marketers who can make informed decisions and drive successful campaigns.

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About this course

This course focuses on data storytelling, a critical skill that combines data analysis, visualization, and communication to convey compelling stories and insights from complex data sets. Learners will gain hands-on experience with industry-leading tools and platforms, preparing them to excel in performance advertising roles. By completing this course, learners will not only enhance their data literacy and analytical skills but also improve their ability to communicate effectively with stakeholders and make data-driven decisions. These skills are highly sought after in the industry, making this course an excellent investment in one's career advancement.

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Course Details

• <unit data-tag="foundation">Introduction to Performance Advertising</unit>
• <unit data-tag="primary">Data Storytelling Fundamentals</unit>
• <unit data-tag="secondary">Data Analysis for Performance Advertising</unit>
• <unit data-tag="primary">Data Visualization Techniques</unit>
• <unit data-tag="secondary">Interpreting and Analyzing Performance Metrics</unit>
• <unit data-tag="primary">Creating Compelling Data Narratives</unit>
• <unit data-tag="secondary">Data-Driven Decision Making in Advertising</unit>
• <unit data-tag="primary">Telling Effective Brand Stories with Data</unit>
• <unit data-tag="secondary">Best Practices for Data Storytelling in Advertising</unit>
• <unit data-tag="foundation">Ethics and Data Privacy in Performance Advertising</unit>

Career Path

The Certificate in Performance Advertising: Data Storytelling program equips learners with the essential skills for (1) digital marketing, (2) performance advertising specialization, (3) content marketing, (4) social media management, and (5) search engine optimization (SEO). This section highlights the job market trends in the UK for these roles through a 3D pie chart from Google Charts. The 3D pie chart displays the percentage of professionals in each role, with digital marketing being the most in-demand skill (35%) and SEO specialist as the least (5%). This visually engaging representation helps potential learners and employers understand the industry relevance of each skill and guide career path decisions. The interactive chart is responsive and adapts to various screen sizes, ensuring accessibility and ease of use on different devices. With the background set to transparent, the chart seamlessly blends with the web page layout and design.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFICATE IN PERFORMANCE ADVERTISING: DATA STORYTELLING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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