Certificate in Performance Advertising: Data Storytelling

Name: Certificate in Performance Advertising: Data Storytelling
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The Certificate in Performance Advertising: Data Storytelling is a career-advancing course that equips learners with essential skills in data-driven performance advertising. In today's digital world, businesses demand data-fluent marketers who can make informed decisions and drive successful campaigns.

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AboutThisCourse

This course focuses on data storytelling, a critical skill that combines data analysis, visualization, and communication to convey compelling stories and insights from complex data sets. Learners will gain hands-on experience with industry-leading tools and platforms, preparing them to excel in performance advertising roles. By completing this course, learners will not only enhance their data literacy and analytical skills but also improve their ability to communicate effectively with stakeholders and make data-driven decisions. These skills are highly sought after in the industry, making this course an excellent investment in one's career advancement.

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CourseDetails

• <unit data-tag="foundation">Introduction to Performance Advertising</unit>
• <unit data-tag="primary">Data Storytelling Fundamentals</unit>
• <unit data-tag="secondary">Data Analysis for Performance Advertising</unit>
• <unit data-tag="primary">Data Visualization Techniques</unit>
• <unit data-tag="secondary">Interpreting and Analyzing Performance Metrics</unit>
• <unit data-tag="primary">Creating Compelling Data Narratives</unit>
• <unit data-tag="secondary">Data-Driven Decision Making in Advertising</unit>
• <unit data-tag="primary">Telling Effective Brand Stories with Data</unit>
• <unit data-tag="secondary">Best Practices for Data Storytelling in Advertising</unit>
• <unit data-tag="foundation">Ethics and Data Privacy in Performance Advertising</unit>

CareerPath

The Certificate in Performance Advertising: Data Storytelling program equips learners with the essential skills for (1) digital marketing, (2) performance advertising specialization, (3) content marketing, (4) social media management, and (5) search engine optimization (SEO). This section highlights the job market trends in the UK for these roles through a 3D pie chart from Google Charts. The 3D pie chart displays the percentage of professionals in each role, with digital marketing being the most in-demand skill (35%) and SEO specialist as the least (5%). This visually engaging representation helps potential learners and employers understand the industry relevance of each skill and guide career path decisions. The interactive chart is responsive and adapts to various screen sizes, ensuring accessibility and ease of use on different devices. With the background set to transparent, the chart seamlessly blends with the web page layout and design.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN PERFORMANCE ADVERTISING: DATA STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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