Professional Certificate in Market Segmentation and Customer Journey Mapping
-- viewing nowThe Professional Certificate in Market Segmentation and Customer Journey Mapping is a comprehensive course that empowers learners with essential skills for career advancement in marketing. This course focuses on the importance of market segmentation and customer journey mapping, which are critical components in understanding customer needs and preferences, and developing targeted marketing strategies.
5,672+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Introduction to Market Segmentation
• Understanding Customer Journey Mapping
• Identifying Target Markets and Segmentation Strategies
• Demographic, Psychographic, and Behavioral Segmentation
• Customer Journey Mapping Process and Techniques
• Benefits and Challenges of Market Segmentation
• Mapping Customer Touchpoints and Interactions
• Analyzing and Measuring Customer Journey Success
• Market Segmentation Best Practices and Real-World Examples
• Combining Market Segmentation and Customer Journey Mapping
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate