Professional Certificate in Market Segmentation and Customer Journey Mapping
-- ViewingNowThe Professional Certificate in Market Segmentation and Customer Journey Mapping is a comprehensive course that empowers learners with essential skills for career advancement in marketing. This course focuses on the importance of market segmentation and customer journey mapping, which are critical components in understanding customer needs and preferences, and developing targeted marketing strategies.
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⢠Introduction to Market Segmentation
⢠Understanding Customer Journey Mapping
⢠Identifying Target Markets and Segmentation Strategies
⢠Demographic, Psychographic, and Behavioral Segmentation
⢠Customer Journey Mapping Process and Techniques
⢠Benefits and Challenges of Market Segmentation
⢠Mapping Customer Touchpoints and Interactions
⢠Analyzing and Measuring Customer Journey Success
⢠Market Segmentation Best Practices and Real-World Examples
⢠Combining Market Segmentation and Customer Journey Mapping
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