Global Certificate in Modern PR: Data-Driven Insights

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The Global Certificate in Modern PR: Data-Driven Insights is a comprehensive course designed to empower PR professionals with the latest data-driven strategies and tools. In an era where data rules, this course bridges the gap between traditional PR and data analytics, making it essential for career advancement.

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About this course

This certification course is in high demand across industries as businesses seek PR professionals who can leverage data for informed decision-making and effective storytelling. Learners will gain essential skills in data analysis, media monitoring, and digital PR, equipping them with the tools to measure campaign success and drive business growth. By the end of this course, learners will be able to demonstrate a deep understanding of modern PR practices, making them valuable assets in any PR or communications team. This certification is a testament to a learner's commitment to staying ahead in the ever-evolving PR landscape.

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Course Details

• Unit 1: Introduction to Modern PR & Data-Driven Insights – Understand the evolution of PR, the significance of data-driven insights, and how they intertwine.
• Unit 2: Data Collection & Analysis Techniques – Learn various data collection methods, data cleaning, and analysis essentials.
• Unit 3: PR Metrics & KPIs – Identify key performance indicators relevant to PR, measure success, and evaluate campaigns.
• Unit 4: Social Media Analytics for PR – Discover the world of social media metrics, sentiment analysis, and influencer identification.
• Unit 5: Media Monitoring & Evaluation – Dive into the techniques and tools for monitoring media coverage and assessing PR effectiveness.
• Unit 6: Audience Segmentation & Targeting – Identify and segment audiences using data, enabling tailored PR strategies.
• Unit 7: PR Campaign Planning & Execution – Utilize data-driven insights to design, implement, and manage effective PR campaigns.
• Unit 8: Stakeholder Engagement & Relationship Management – Leverage data to foster strong relationships with key stakeholders.
• Unit 9: Ethical & Legal Considerations – Understand the ethical and legal implications of data usage in PR and communication.
• Unit 10: Future Trends in Data-Driven PR – Get a glimpse of emerging trends and technologies shaping the future of PR.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
GLOBAL CERTIFICATE IN MODERN PR: DATA-DRIVEN INSIGHTS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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