Global Certificate in Modern PR: Data-Driven Insights
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• Unit 1: Introduction to Modern PR & Data-Driven Insights – Understand the evolution of PR, the significance of data-driven insights, and how they intertwine.
• Unit 2: Data Collection & Analysis Techniques – Learn various data collection methods, data cleaning, and analysis essentials.
• Unit 3: PR Metrics & KPIs – Identify key performance indicators relevant to PR, measure success, and evaluate campaigns.
• Unit 4: Social Media Analytics for PR – Discover the world of social media metrics, sentiment analysis, and influencer identification.
• Unit 5: Media Monitoring & Evaluation – Dive into the techniques and tools for monitoring media coverage and assessing PR effectiveness.
• Unit 6: Audience Segmentation & Targeting – Identify and segment audiences using data, enabling tailored PR strategies.
• Unit 7: PR Campaign Planning & Execution – Utilize data-driven insights to design, implement, and manage effective PR campaigns.
• Unit 8: Stakeholder Engagement & Relationship Management – Leverage data to foster strong relationships with key stakeholders.
• Unit 9: Ethical & Legal Considerations – Understand the ethical and legal implications of data usage in PR and communication.
• Unit 10: Future Trends in Data-Driven PR – Get a glimpse of emerging trends and technologies shaping the future of PR.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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