Professional Certificate in Google Analytics: Reporting & Analysis
-- viewing nowThe Professional Certificate in Google Analytics: Reporting & Analysis is a crucial course for digital marketing professionals. This program covers fundamental and advanced Google Analytics techniques, enabling learners to analyze and interpret website traffic and user behavior data for data-driven decision making.
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Course Details
• Unit 1: Introduction to Google Analytics
• Unit 2: Setting Up Google Analytics
• Unit 3: Understanding Basic Metrics & Dimensions
• Unit 4: Working with Google Analytics Reports
• Unit 5: Configuring Goals & Funnels
• Unit 6: Tracking Campaigns with UTM Parameters
• Unit 7: Analyzing Audience Behavior
• Unit 8: Utilizing Acquisition Reports
• Unit 9: Leveraging Behavior Reports
• Unit 10: Generating Actionable Insights through Custom Reports & Dashboards
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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