Professional Certificate in Google Analytics: Reporting & Analysis

Name: Professional Certificate in Google Analytics: Reporting & Analysis
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The Professional Certificate in Google Analytics: Reporting & Analysis is a crucial course for digital marketing professionals. This program covers fundamental and advanced Google Analytics techniques, enabling learners to analyze and interpret website traffic and user behavior data for data-driven decision making.

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AboutThisCourse

With the increasing demand for digital marketing experts, gaining Google Analytics skills sets learners apart in the job market. This course equips learners with essential skills for career advancement, including understanding website performance, tracking user engagement, and measuring marketing campaigns' effectiveness. The course's hands-on approach allows learners to apply their knowledge to real-world scenarios, making them highly attractive to employers. By completing this program, learners will have the confidence and skills to drive business growth, improve customer experiences, and optimize marketing strategies.

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CourseDetails

• Unit 1: Introduction to Google Analytics
• Unit 2: Setting Up Google Analytics
• Unit 3: Understanding Basic Metrics & Dimensions
• Unit 4: Working with Google Analytics Reports
• Unit 5: Configuring Goals & Funnels
• Unit 6: Tracking Campaigns with UTM Parameters
• Unit 7: Analyzing Audience Behavior
• Unit 8: Utilizing Acquisition Reports
• Unit 9: Leveraging Behavior Reports
• Unit 10: Generating Actionable Insights through Custom Reports & Dashboards

CareerPath

The Professional Certificate in Google Analytics: Reporting & Analysis is a valuable certification for those looking to dive into data analysis and improve their digital marketing skills. According to recent job market trends, the demand for professionals with these skills has been increasing in the UK. Let's explore the top 5 roles that benefit from this certification and their respective market percentages through a 3D pie chart. 1. Digital Marketing Specialist (25%) 2. SEO Specialist (20%) 3. PPC Specialist (15%) 4. Data Analyst (20%) 5. Web Analytics Specialist (20%) By acquiring this certification, professionals can enhance their skillset and meet the growing demand for digital marketing and data analysis roles. The Google Analytics certification is a strong asset for professionals looking to grow in their careers and stay relevant in the ever-evolving UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN GOOGLE ANALYTICS: REPORTING & ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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