Professional Certificate in PPC Metrics for Marketing
-- viewing nowThe Professional Certificate in PPC Metrics for Marketing is a comprehensive course that equips learners with essential skills to excel in Pay-Per-Click (PPC) advertising. This course emphasizes the importance of PPC metrics in making informed marketing decisions, thereby maximizing returns on investment.
6,745+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Research and Selection
• Unit 3: Quality Score and Its Importance
• Unit 4: Click-Through Rate (CTR) and Ad Relevance
• Unit 5: Cost per Click (CPC) and Cost per Conversion
• Unit 6: Quality Score Impact on CPC and Ad Position
• Unit 7: Conversion Rate and its Role in PPC
• Unit 8: Return on Ad Spend (ROAS) and its Significance
• Unit 9: Quality Score Optimization Techniques
• Unit 10: Advanced PPC Metrics Analysis and Reporting
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate