Professional Certificate in PPC Metrics for Marketing

Name: Professional Certificate in PPC Metrics for Marketing
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The Professional Certificate in PPC Metrics for Marketing is a comprehensive course that equips learners with essential skills to excel in Pay-Per-Click (PPC) advertising. This course emphasizes the importance of PPC metrics in making informed marketing decisions, thereby maximizing returns on investment.

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AboutThisCourse

In today's digital age, PPC has become an integral part of marketing strategies for businesses worldwide. The demand for professionals with a deep understanding of PPC metrics is on the rise, making this course increasingly relevant. This certificate course covers a wide range of topics including understanding key PPC metrics, setting up and managing PPC campaigns, and analyzing campaign performance. By the end of this course, learners will be able to interpret PPC metrics effectively, optimize campaigns, and contribute significantly to their organization's digital marketing efforts. This will undoubtedly open up numerous opportunities for career advancement in the marketing industry.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Keyword Research and Selection
• Unit 3: Quality Score and Its Importance
• Unit 4: Click-Through Rate (CTR) and Ad Relevance
• Unit 5: Cost per Click (CPC) and Cost per Conversion
• Unit 6: Quality Score Impact on CPC and Ad Position
• Unit 7: Conversion Rate and its Role in PPC
• Unit 8: Return on Ad Spend (ROAS) and its Significance
• Unit 9: Quality Score Optimization Techniques
• Unit 10: Advanced PPC Metrics Analysis and Reporting

CareerPath

The Professional Certificate in PPC Metrics for Marketing is a comprehensive program designed for marketing professionals seeking to enhance their skills in data-driven marketing. This certification covers essential aspects of Pay-Per-Click (PPC) metrics, enabling professionals to optimize their marketing campaigns and achieve better results. In the UK job market, the need for PPC professionals has been steadily increasing. The following roles are some of the most sought-after positions in the PPC industry: 1. PPC Specialist: Accounting for 55% of total job openings, PPC Specialists manage various campaigns and optimize ad spend to maximize return on investment (ROI). 2. SEM Manager: With 25% of the total job openings, SEM Managers oversee search engine marketing strategies, ensuring the alignment of PPC and SEO efforts. 3. Paid Social Media Specialist: Holding 15% of the total job openings, Paid Social Media Specialists focus on maximizing ad performance on social media platforms. 4. Data Analyst (PPC Focused): Making up 5% of the total job openings, Data Analysts with a PPC focus evaluate campaign performance, identify trends, and provide actionable insights. By earning a Professional Certificate in PPC Metrics for Marketing, professionals can gain a competitive edge in the UK job market and advance their careers in data-driven marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PPC METRICS FOR MARKETING

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London School of International Business (LSIB)

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05 May 2025

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