Global Certificate in PPC Metrics for Brand Building
-- viewing nowThe Global Certificate in PPC Metrics for Brand Building is a comprehensive course that equips learners with essential skills to excel in digital marketing. This course emphasizes the importance of Pay-Per-Click (PPC) metrics in building and strengthening a brand's online presence.
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Course Details
• PPC Metrics Fundamentals: Understanding Key Terms and Concepts
• Setting Up and Tracking PPC Campaigns for Brand Building
• Key Metrics in PPC: Impressions, Clicks, and Click-Through Rates
• Cost and Conversion Metrics: Cost Per Click, Cost Per Conversion, and Conversion Rate
• Quality Score Metrics: Quality Score, Landing Page Experience, and Ad Relevance
• Advanced PPC Metrics: Cross-Channel Attribution, Assisted Conversions, and View-Through Conversions
• Improving PPC Performance: A/B Testing, Bid Management, and Ad Copy Optimization
• Measuring and Reporting PPC Success: Using Google Analytics and Other Tools
• Best Practices for PPC Metrics in Brand Building: Strategies and Tactics
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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