Global Certificate in PPC Metrics for Brand Building

Name: Global Certificate in PPC Metrics for Brand Building
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The Global Certificate in PPC Metrics for Brand Building is a comprehensive course that equips learners with essential skills to excel in digital marketing. This course emphasizes the importance of Pay-Per-Click (PPC) metrics in building and strengthening a brand's online presence.

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AboutThisCourse

It provides in-depth knowledge of various PPC platforms, enabling learners to optimize their advertising strategies and maximize return on investment. In today's digital age, the demand for PPC specialists is at an all-time high, making this course highly relevant for career advancement. Learners will gain hands-on experience in analyzing and interpreting PPC data, creating compelling ad campaigns, and measuring their success. By the end of this course, learners will have a solid understanding of PPC metrics, enabling them to make informed decisions and drive impactful brand-building initiatives. This certificate course is an excellent opportunity for digital marketers, business owners, and anyone looking to enhance their PPC skills and advance their career in this growing field.

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CourseDetails

• PPC Metrics Fundamentals: Understanding Key Terms and Concepts
• Setting Up and Tracking PPC Campaigns for Brand Building
• Key Metrics in PPC: Impressions, Clicks, and Click-Through Rates
• Cost and Conversion Metrics: Cost Per Click, Cost Per Conversion, and Conversion Rate
• Quality Score Metrics: Quality Score, Landing Page Experience, and Ad Relevance
• Advanced PPC Metrics: Cross-Channel Attribution, Assisted Conversions, and View-Through Conversions
• Improving PPC Performance: A/B Testing, Bid Management, and Ad Copy Optimization
• Measuring and Reporting PPC Success: Using Google Analytics and Other Tools
• Best Practices for PPC Metrics in Brand Building: Strategies and Tactics

CareerPath

This section displays a 3D pie chart that represents the latest job market trends for professionals with a Global Certificate in PPC Metrics in the UK. The chart showcases the percentage distribution of various roles related to PPC metrics, brand building, and digital marketing. Roles with significant demand in the industry include Digital Marketing Managers (35%), Pay-Per-Click (PPC) Specialists (25%), Search Engine Optimization (SEO) Specialists (20%), Content Marketing Specialists (15%), and Data Analysts (5%). The data used in the chart highlights the various career paths available to professionals with a Global Certificate in PPC Metrics and the corresponding demand in the UK job market. The 3D pie chart has a transparent background and no added background color, ensuring the focus remains on the data and visualization. The Google Charts library was loaded correctly using the script tag, and the JavaScript code defines the chart data, options, and rendering logic. The chart is responsive and adapts to different screen sizes, making it accessible and engaging for users.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PPC METRICS FOR BRAND BUILDING

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London School of International Business (LSIB)

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05 May 2025

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