Professional Certificate in PPC Metrics: Advanced Techniques
-- viewing nowThe Professional Certificate in PPC Metrics: Advanced Techniques is a comprehensive course designed to equip learners with advanced skills in Pay-Per-Click (PPC) metrics. This course is crucial in today's digital marketing landscape, where PPC has become a critical component of marketing strategies for businesses of all sizes.
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Course Details
• Unit 1: Introduction to PPC Metrics
• Unit 2: Key PPC Metrics: Clicks, Impressions, and Click-Through Rate (CTR)
• Unit 3: Cost Metrics: Cost per Click (CPC), Cost per Conversion, and Cost per Acquisition (CPA)
• Unit 4: Conversion Metrics: Conversion Rate and Conversion Value
• Unit 5: Quality Score and its Impact on PPC Performance
• Unit 6: Advanced Metrics: Cross-Channel Attribution and Assisted Conversions
• Unit 7: Using Google Analytics to Measure PPC Performance
• Unit 8: Advanced PPC Reporting and Visualization Techniques
• Unit 9: Setting and Measuring PPC KPIs for Success
• Unit 10: Advanced PPC Metrics Troubleshooting and Optimization Techniques
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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