Professional Certificate in PPC Metrics: Advanced Techniques

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The Professional Certificate in PPC Metrics: Advanced Techniques is a comprehensive course designed to equip learners with advanced skills in Pay-Per-Click (PPC) metrics. This course is crucial in today's digital marketing landscape, where PPC has become a critical component of marketing strategies for businesses of all sizes.

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About this course

With the ever-increasing demand for PPC experts, this course offers learners an opportunity to advance their careers in this high-growth field. Learners will gain in-depth knowledge of PPC metrics, enabling them to optimize campaigns, improve ROI, and make data-driven decisions. The course covers advanced topics such as attribution modeling, cross-channel tracking, and advanced keyword research. Upon completion, learners will be equipped with the essential skills required to excel in PPC roles, making them highly sought after in the industry. This course is an excellent investment for anyone looking to advance their career in digital marketing or PPC.

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Course Details

Unit 1: Introduction to PPC Metrics
Unit 2: Key PPC Metrics: Clicks, Impressions, and Click-Through Rate (CTR)
Unit 3: Cost Metrics: Cost per Click (CPC), Cost per Conversion, and Cost per Acquisition (CPA)
Unit 4: Conversion Metrics: Conversion Rate and Conversion Value
Unit 5: Quality Score and its Impact on PPC Performance
Unit 6: Advanced Metrics: Cross-Channel Attribution and Assisted Conversions
Unit 7: Using Google Analytics to Measure PPC Performance
Unit 8: Advanced PPC Reporting and Visualization Techniques
Unit 9: Setting and Measuring PPC KPIs for Success
Unit 10: Advanced PPC Metrics Troubleshooting and Optimization Techniques

Career Path

This section presents a 3D pie chart powered by Google Charts, visually representing the distribution of roles in the Professional Certificate in PPC Metrics: Advanced Techniques program. The data showcases the primary and secondary job roles, complementing industry trends and salary ranges. Remarkably, PPC Specialists account for 45% of the workforce, followed by PPC Managers at 25%, PPC Analysts at 18%, and PPC Consultants at 12%. The transparent background and blue-toned slices convey a clean and engaging visualization for learners and professionals alike. Explore the chart to discover the diverse opportunities within the PPC landscape.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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PROFESSIONAL CERTIFICATE IN PPC METRICS: ADVANCED TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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