Professional Certificate in PPC Metrics: Advanced Techniques

Name: Professional Certificate in PPC Metrics: Advanced Techniques
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The Professional Certificate in PPC Metrics: Advanced Techniques is a comprehensive course designed to equip learners with advanced skills in Pay-Per-Click (PPC) metrics. This course is crucial in today's digital marketing landscape, where PPC has become a critical component of marketing strategies for businesses of all sizes.

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AboutThisCourse

With the ever-increasing demand for PPC experts, this course offers learners an opportunity to advance their careers in this high-growth field. Learners will gain in-depth knowledge of PPC metrics, enabling them to optimize campaigns, improve ROI, and make data-driven decisions. The course covers advanced topics such as attribution modeling, cross-channel tracking, and advanced keyword research. Upon completion, learners will be equipped with the essential skills required to excel in PPC roles, making them highly sought after in the industry. This course is an excellent investment for anyone looking to advance their career in digital marketing or PPC.

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CourseDetails

• Unit 1: Introduction to PPC Metrics
• Unit 2: Key PPC Metrics: Clicks, Impressions, and Click-Through Rate (CTR)
• Unit 3: Cost Metrics: Cost per Click (CPC), Cost per Conversion, and Cost per Acquisition (CPA)
• Unit 4: Conversion Metrics: Conversion Rate and Conversion Value
• Unit 5: Quality Score and its Impact on PPC Performance
• Unit 6: Advanced Metrics: Cross-Channel Attribution and Assisted Conversions
• Unit 7: Using Google Analytics to Measure PPC Performance
• Unit 8: Advanced PPC Reporting and Visualization Techniques
• Unit 9: Setting and Measuring PPC KPIs for Success
• Unit 10: Advanced PPC Metrics Troubleshooting and Optimization Techniques

CareerPath

This section presents a 3D pie chart powered by Google Charts, visually representing the distribution of roles in the Professional Certificate in PPC Metrics: Advanced Techniques program. The data showcases the primary and secondary job roles, complementing industry trends and salary ranges. Remarkably, PPC Specialists account for 45% of the workforce, followed by PPC Managers at 25%, PPC Analysts at 18%, and PPC Consultants at 12%. The transparent background and blue-toned slices convey a clean and engaging visualization for learners and professionals alike. Explore the chart to discover the diverse opportunities within the PPC landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PPC METRICS: ADVANCED TECHNIQUES

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London School of International Business (LSIB)

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05 May 2025

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