Masterclass Certificate in Ad Tech & Web3
-- viewing nowThe Masterclass Certificate in Ad Tech & Web3 course is a comprehensive program designed to equip learners with essential skills in advertising technology and Web3, two of the most in-demand areas in the tech industry. This course is critical for professionals seeking to stay ahead in the rapidly evolving digital landscape.
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Course Details
• Programmatic Advertising · Understanding the programmatic landscape, real-time bidding, private marketplaces, and header bidding.
• Ad Tech Ecosystem · Exploring ad exchanges, supply-side platforms, demand-side platforms, data management platforms, and ad networks.
• Cross-Channel Attribution · Analyzing user journeys, multi-touch attribution models, and cross-device tracking.
• Ad Fraud · Identifying ad fraud types, detecting fraudulent activities, and combating ad fraud in programmatic advertising.
• Identity Resolution · Navigating people-based marketing, deterministic and probabilistic matching, and privacy concerns.
• Web3 · Introduction to blockchain, decentralized applications, smart contracts, and token economics.
• Blockchain in Advertising · Utilizing blockchain for transparency, fraud reduction, and improved attribution.
• Crypto Advertising · Compliance, best practices, and guidelines for advertising cryptocurrencies and ICOs.
• Decentralized Finance (DeFi) · Overview of DeFi, yield farming, liquidity pools, and DeFi advertising opportunities.
• NFTs (Non-Fungible Tokens) · Understanding NFTs, their use cases, and NFT marketplace advertising.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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