Masterclass Certificate in Ad Tech & Web3

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The Masterclass Certificate in Ad Tech & Web3 course is a comprehensive program designed to equip learners with essential skills in advertising technology and Web3, two of the most in-demand areas in the tech industry. This course is critical for professionals seeking to stay ahead in the rapidly evolving digital landscape.

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About this course

With a focus on real-world applications, the course covers topics such as programmatic advertising, data analytics, blockchain technology, and decentralized finance. Learners will gain a deep understanding of how to leverage these technologies to drive business growth and optimize marketing strategies. By earning this certificate, learners will not only demonstrate their expertise in Ad Tech & Web3 but also enhance their career opportunities. The course is relevant for digital marketers, advertising professionals, product managers, and anyone interested in the intersection of technology and marketing. Stand out in the competitive job market and unlock new opportunities with the Masterclass Certificate in Ad Tech & Web3.

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Course Details

• Programmatic Advertising · Understanding the programmatic landscape, real-time bidding, private marketplaces, and header bidding.
• Ad Tech Ecosystem · Exploring ad exchanges, supply-side platforms, demand-side platforms, data management platforms, and ad networks.
• Cross-Channel Attribution · Analyzing user journeys, multi-touch attribution models, and cross-device tracking.
• Ad Fraud · Identifying ad fraud types, detecting fraudulent activities, and combating ad fraud in programmatic advertising.
• Identity Resolution · Navigating people-based marketing, deterministic and probabilistic matching, and privacy concerns.
• Web3 · Introduction to blockchain, decentralized applications, smart contracts, and token economics.
• Blockchain in Advertising · Utilizing blockchain for transparency, fraud reduction, and improved attribution.
• Crypto Advertising · Compliance, best practices, and guidelines for advertising cryptocurrencies and ICOs.
• Decentralized Finance (DeFi) · Overview of DeFi, yield farming, liquidity pools, and DeFi advertising opportunities.
• NFTs (Non-Fungible Tokens) · Understanding NFTs, their use cases, and NFT marketplace advertising.

Career Path

The above code features a 3D pie chart, created using Google Charts, representing the demand for various roles in Ad Tech & Web3 in the UK. The chart displays the following roles: 1. Digital Marketing Manager 2. SEO Specialist 3. PPC Specialist 4. Data Analyst 5. Web3 Developer 6. Blockchain Engineer 7. Smart Contract Developer The data is represented in a 3D format, offering a more engaging and visually appealing representation of the information. The chart's background color is set to transparent, and its width is set to 100%, allowing it to adapt to all screen sizes responsively.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
MASTERCLASS CERTIFICATE IN AD TECH & WEB3
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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