Masterclass Certificate in Ad Tech & Web3
-- ViewingNowThe Masterclass Certificate in Ad Tech & Web3 course is a comprehensive program designed to equip learners with essential skills in advertising technology and Web3, two of the most in-demand areas in the tech industry. This course is critical for professionals seeking to stay ahead in the rapidly evolving digital landscape.
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โข Programmatic Advertising · Understanding the programmatic landscape, real-time bidding, private marketplaces, and header bidding.
โข Ad Tech Ecosystem · Exploring ad exchanges, supply-side platforms, demand-side platforms, data management platforms, and ad networks.
โข Cross-Channel Attribution · Analyzing user journeys, multi-touch attribution models, and cross-device tracking.
โข Ad Fraud · Identifying ad fraud types, detecting fraudulent activities, and combating ad fraud in programmatic advertising.
โข Identity Resolution · Navigating people-based marketing, deterministic and probabilistic matching, and privacy concerns.
โข Web3 · Introduction to blockchain, decentralized applications, smart contracts, and token economics.
โข Blockchain in Advertising · Utilizing blockchain for transparency, fraud reduction, and improved attribution.
โข Crypto Advertising · Compliance, best practices, and guidelines for advertising cryptocurrencies and ICOs.
โข Decentralized Finance (DeFi) · Overview of DeFi, yield farming, liquidity pools, and DeFi advertising opportunities.
โข NFTs (Non-Fungible Tokens) · Understanding NFTs, their use cases, and NFT marketplace advertising.
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