Professional Certificate in Ad Tech for Competitive Advantage
-- viewing nowThe Professional Certificate in Ad Tech for Competitive Advantage is a comprehensive course that provides learners with essential skills in advertising technology. In today's digital age, Ad Tech has become a critical component of marketing strategies for businesses worldwide.
2,151+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, and real-time bidding
• Data Management Platforms (DMPs): Collecting, organizing, and activating audience data for targeted advertising
• Demand Side Platforms (DSPs): Programmatic media buying, audience targeting, and campaign management
• Supply Side Platforms (SSPs): Monetizing inventory, yield optimization, and ad operations
• Ad Exchange: Connecting DSPs and SSPs for real-time bidding and ad serving
• Ad Fraud & Viewability: Identifying and mitigating ad fraud, ad blocking, and viewability issues
• Attribution Modeling: Multi-touch attribution, cross-channel tracking, and marketing mix modeling
• Ad Creatives & Dynamic Creative Optimization (DCO): Building compelling ad creatives and optimizing for performance
• Privacy & Compliance: Understanding GDPR, CCPA, and other regulations impacting digital advertising
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate