Professional Certificate in Ad Tech for Competitive Advantage
-- ViewingNowThe Professional Certificate in Ad Tech for Competitive Advantage is a comprehensive course that provides learners with essential skills in advertising technology. In today's digital age, Ad Tech has become a critical component of marketing strategies for businesses worldwide.
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โข Ad Tech Fundamentals: Understanding the ad tech landscape, programmatic advertising, and real-time bidding
โข Data Management Platforms (DMPs): Collecting, organizing, and activating audience data for targeted advertising
โข Demand Side Platforms (DSPs): Programmatic media buying, audience targeting, and campaign management
โข Supply Side Platforms (SSPs): Monetizing inventory, yield optimization, and ad operations
โข Ad Exchange: Connecting DSPs and SSPs for real-time bidding and ad serving
โข Ad Fraud & Viewability: Identifying and mitigating ad fraud, ad blocking, and viewability issues
โข Attribution Modeling: Multi-touch attribution, cross-channel tracking, and marketing mix modeling
โข Ad Creatives & Dynamic Creative Optimization (DCO): Building compelling ad creatives and optimizing for performance
โข Privacy & Compliance: Understanding GDPR, CCPA, and other regulations impacting digital advertising
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