Global Certificate in PPC Metrics & Analysis
-- viewing nowThe Global Certificate in PPC Metrics & Analysis is a comprehensive course that equips learners with essential skills to excel in Pay-Per-Click (PPC) advertising. This certification emphasizes the importance of PPC metrics and analysis in optimizing campaigns for improved performance and ROI.
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Course Details
• PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs) in Pay-Per-Click (PPC) advertising.
• CPC Analysis: Cost-Per-Click metric, its calculation, and optimization strategies.
• CTR Analysis: Click-Through-Rate metric, its significance, and methods to improve it.
• Conversion Tracking: Setting up and analyzing conversion metrics in PPC campaigns.
• Quality Score Analysis: Understanding the concept, factors influencing it, and strategies to improve it.
• ROAS & AOV: Return on Ad Spend and Average Order Value metrics, their importance, and interrelation.
• Attribution Models: Overview, types, and selection of attribution models in PPC.
• Cross-Channel Analysis: Comparing PPC performance across various platforms and channels.
• Advanced PPC Metrics: Introducing metrics like view-through conversions, assisted conversions, and their application in PPC analysis.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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