Global Certificate in PPC Metrics & Analysis

Name: Global Certificate in PPC Metrics & Analysis
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The Global Certificate in PPC Metrics & Analysis is a comprehensive course that equips learners with essential skills to excel in Pay-Per-Click (PPC) advertising. This certification emphasizes the importance of PPC metrics and analysis in optimizing campaigns for improved performance and ROI.

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AboutThisCourse

In today's digital age, businesses increasingly rely on PPC advertising to drive traffic, generate leads, and increase sales. Consequently, there is high industry demand for professionals with a deep understanding of PPC metrics and analysis. This course covers key topics such as KPIs, attribution models, and conversion tracking, providing learners with the skills to analyze and interpret PPC data effectively. By the end of the course, learners will be able to make data-driven decisions to optimize PPC campaigns and advance their careers in digital marketing. Enroll today and gain a competitive edge in the rapidly evolving world of PPC advertising!

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CourseDetails

• PPC Metrics Fundamentals: Understanding Key Performance Indicators (KPIs) in Pay-Per-Click (PPC) advertising.
• CPC Analysis: Cost-Per-Click metric, its calculation, and optimization strategies.
• CTR Analysis: Click-Through-Rate metric, its significance, and methods to improve it.
• Conversion Tracking: Setting up and analyzing conversion metrics in PPC campaigns.
• Quality Score Analysis: Understanding the concept, factors influencing it, and strategies to improve it.
• ROAS & AOV: Return on Ad Spend and Average Order Value metrics, their importance, and interrelation.
• Attribution Models: Overview, types, and selection of attribution models in PPC.
• Cross-Channel Analysis: Comparing PPC performance across various platforms and channels.
• Advanced PPC Metrics: Introducing metrics like view-through conversions, assisted conversions, and their application in PPC analysis.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PPC METRICS & ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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