Advanced Certificate in Online Copywriting Fundamentals

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The Advanced Certificate in Online Copywriting Fundamentals is a comprehensive course designed to equip learners with essential skills for crafting compelling and effective online content. In today's digital age, the demand for skilled online copywriters has never been higher, with businesses increasingly relying on online content to connect with their customers.

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About this course

This course covers the key principles of online copywriting, including writing for search engine optimization (SEO), creating persuasive and engaging content, and understanding the unique needs of online audiences. Through a combination of practical exercises, real-world examples, and expert instruction, learners will gain the skills and confidence necessary to succeed in this in-demand field. By completing this course, learners will be well-positioned to advance their careers in a variety of industries, from marketing and advertising to journalism and publishing. With a Certificate in Online Copywriting Fundamentals, learners will have the expertise necessary to create impactful online content that drives engagement, builds brand awareness, and ultimately, leads to business success.

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Course Details

• Unit 1: Introduction to Online Copywriting
• Unit 2: Understanding Target Audiences & User Personas
• Unit 3: SEO Best Practices for Copywriting
• Unit 4: Writing Compelling Headlines & Titles
• Unit 5: Crafting Effective Calls-to-Action (CTAs)
• Unit 6: Optimizing Content for Readability & User Experience (UX)
• Unit 7: Utilizing Storytelling Techniques in Copywriting
• Unit 8: Writing Persuasive Product Descriptions
• Unit 9: Analyzing & Improving Conversion Rates
• Unit 10: Developing a Content Strategy for Continuous Improvement

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
ADVANCED CERTIFICATE IN ONLINE COPYWRITING FUNDAMENTALS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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