Advanced Certificate in Online Copywriting Fundamentals

Name: Advanced Certificate in Online Copywriting Fundamentals
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The Advanced Certificate in Online Copywriting Fundamentals is a comprehensive course designed to equip learners with essential skills for crafting compelling and effective online content. In today's digital age, the demand for skilled online copywriters has never been higher, with businesses increasingly relying on online content to connect with their customers.

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AboutThisCourse

This course covers the key principles of online copywriting, including writing for search engine optimization (SEO), creating persuasive and engaging content, and understanding the unique needs of online audiences. Through a combination of practical exercises, real-world examples, and expert instruction, learners will gain the skills and confidence necessary to succeed in this in-demand field. By completing this course, learners will be well-positioned to advance their careers in a variety of industries, from marketing and advertising to journalism and publishing. With a Certificate in Online Copywriting Fundamentals, learners will have the expertise necessary to create impactful online content that drives engagement, builds brand awareness, and ultimately, leads to business success.

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CourseDetails

• Unit 1: Introduction to Online Copywriting
• Unit 2: Understanding Target Audiences & User Personas
• Unit 3: SEO Best Practices for Copywriting
• Unit 4: Writing Compelling Headlines & Titles
• Unit 5: Crafting Effective Calls-to-Action (CTAs)
• Unit 6: Optimizing Content for Readability & User Experience (UX)
• Unit 7: Utilizing Storytelling Techniques in Copywriting
• Unit 8: Writing Persuasive Product Descriptions
• Unit 9: Analyzing & Improving Conversion Rates
• Unit 10: Developing a Content Strategy for Continuous Improvement

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN ONLINE COPYWRITING FUNDAMENTALS

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London School of International Business (LSIB)

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05 May 2025

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