Advanced Certificate in PPC & Customer Journey Optimization
-- viewing nowThe Advanced Certificate in PPC & Customer Journey Optimization is a comprehensive course designed to enhance your digital marketing skills. This certificate program focuses on Pay-Per-Click (PPC) advertising and customer journey optimization, two critical areas of digital marketing that are in high industry demand.
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Course Details
• Advanced PPC Strategies & Campaign Management
• Customer Journey Mapping & Analysis
• Multi-Channel Attribution Modeling in PPC
• Advanced Keyword Research & Expanded Text Ads
• PPC Automation & Scripting for Efficiency
• Mobile & Local PPC Optimization
• Advanced Audience Targeting & Remarketing Techniques
• Cross-Device & Cross-Channel PPC Integration
• Data Studio Reporting for PPC & Customer Journey
• A/B Testing & Conversion Rate Optimization for PPC
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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