Advanced Certificate in PPC & Customer Journey Optimization

Name: Advanced Certificate in PPC & Customer Journey Optimization
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The Advanced Certificate in PPC & Customer Journey Optimization is a comprehensive course designed to enhance your digital marketing skills. This certificate program focuses on Pay-Per-Click (PPC) advertising and customer journey optimization, two critical areas of digital marketing that are in high industry demand.

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AboutThisCourse

By enrolling in this course, you will gain essential skills necessary for career advancement in digital marketing. You will learn how to create and manage effective PPC campaigns, understand customer behavior, and optimize the customer journey to increase conversions and revenue. The course covers various topics, including PPC strategies, keyword research, ad copywriting, landing page optimization, and analytics. With the increasing importance of digital marketing, this certificate course will provide you with a competitive edge in the job market. By completing this program, you will demonstrate your expertise in PPC and customer journey optimization, making you a valuable asset to any organization.

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CourseDetails

• Advanced PPC Strategies & Campaign Management
• Customer Journey Mapping & Analysis
• Multi-Channel Attribution Modeling in PPC
• Advanced Keyword Research & Expanded Text Ads
• PPC Automation & Scripting for Efficiency
• Mobile & Local PPC Optimization
• Advanced Audience Targeting & Remarketing Techniques
• Cross-Device & Cross-Channel PPC Integration
• Data Studio Reporting for PPC & Customer Journey
• A/B Testing & Conversion Rate Optimization for PPC

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN PPC & CUSTOMER JOURNEY OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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