Executive Development Programme in Behavioral Targeting for Strategic Marketing

-- viewing now

The Executive Development Programme in Behavioral Targeting for Strategic Marketing is a certificate course designed to empower professionals with the essential skills to excel in today's data-driven marketing landscape. This programme emphasizes the importance of understanding consumer behavior, preferences, and habits to optimize marketing strategies and drive business growth.

4.5
Based on 2,025 reviews

2,420+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

As organizations increasingly rely on data to inform their marketing decisions, the demand for professionals skilled in behavioral targeting and strategic marketing has surged. By enrolling in this course, learners will gain a competitive edge by mastering the latest techniques in behavioral targeting, segmentation, and personalization. Throughout the programme, learners will engage in interactive lectures, real-world case studies, and hands-on exercises to develop their analytical thinking and problem-solving skills. By the end of the course, participants will be equipped with the knowledge and expertise needed to drive impactful marketing initiatives and advance their careers in this exciting and evolving field.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course Details

• Behavioral Targeting Fundamentals
• Understanding Customer Segmentation
• Psychological Principles in Marketing
• Data Analysis for Behavioral Targeting
• Digital Marketing and Behavioral Tracking
• Ethical Considerations in Behavioral Targeting
• Measuring Effectiveness in Behavioral Targeting
• Personalization Strategies in Strategic Marketing
• Advanced Behavioral Targeting Techniques

Career Path

The Executive Development Programme in Behavioral Targeting for Strategic Marketing is tailored to meet the growing demand for professionals skilled in data-driven marketing. This programme focuses on developing the skills necessary to excel in roles such as Data Scientist, Marketing Analyst, Business Intelligence Developer, Marketing Manager, CRM Manager, and Business Development Manager. In the UK, the demand for these roles has been on the rise, with **Data Scientist** positions experiencing a **25%** growth in the job market. **Marketing Analyst** positions follow closely with a **20%** growth. Business Intelligence Developers have seen a **18%** increase, while **Marketing Manager** positions have grown by **15%**. CRM Managers and Business Development Managers are also in demand with **12%** and **10%** growth, respectively. These roles offer competitive salary ranges, with Data Scientists earning an average of £50,000 to £85,000 per year. Marketing Analysts typically earn between £30,000 and £55,000, while Business Intelligence Developers can expect salaries from £40,000 to £70,000. Marketing Managers' salaries range from £35,000 to £65,000, with CRM Managers earning between £30,000 and £60,000. Business Development Managers typically earn between £40,000 and £80,000 per year. By focusing on behavioral targeting and data-driven marketing strategies, professionals can capitalize on these growing trends and excel in their careers.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track: GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode: GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN BEHAVIORAL TARGETING FOR STRATEGIC MARKETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment