Executive Development Programme in Behavioral Targeting for Strategic Marketing

Name: Executive Development Programme in Behavioral Targeting for Strategic Marketing
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The Executive Development Programme in Behavioral Targeting for Strategic Marketing is a certificate course designed to empower professionals with the essential skills to excel in today's data-driven marketing landscape. This programme emphasizes the importance of understanding consumer behavior, preferences, and habits to optimize marketing strategies and drive business growth.

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AboutThisCourse

As organizations increasingly rely on data to inform their marketing decisions, the demand for professionals skilled in behavioral targeting and strategic marketing has surged. By enrolling in this course, learners will gain a competitive edge by mastering the latest techniques in behavioral targeting, segmentation, and personalization. Throughout the programme, learners will engage in interactive lectures, real-world case studies, and hands-on exercises to develop their analytical thinking and problem-solving skills. By the end of the course, participants will be equipped with the knowledge and expertise needed to drive impactful marketing initiatives and advance their careers in this exciting and evolving field.

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CourseDetails

• Behavioral Targeting Fundamentals
• Understanding Customer Segmentation
• Psychological Principles in Marketing
• Data Analysis for Behavioral Targeting
• Digital Marketing and Behavioral Tracking
• Ethical Considerations in Behavioral Targeting
• Measuring Effectiveness in Behavioral Targeting
• Personalization Strategies in Strategic Marketing
• Advanced Behavioral Targeting Techniques

CareerPath

The Executive Development Programme in Behavioral Targeting for Strategic Marketing is tailored to meet the growing demand for professionals skilled in data-driven marketing. This programme focuses on developing the skills necessary to excel in roles such as Data Scientist, Marketing Analyst, Business Intelligence Developer, Marketing Manager, CRM Manager, and Business Development Manager. In the UK, the demand for these roles has been on the rise, with **Data Scientist** positions experiencing a **25%** growth in the job market. **Marketing Analyst** positions follow closely with a **20%** growth. Business Intelligence Developers have seen a **18%** increase, while **Marketing Manager** positions have grown by **15%**. CRM Managers and Business Development Managers are also in demand with **12%** and **10%** growth, respectively. These roles offer competitive salary ranges, with Data Scientists earning an average of £50,000 to £85,000 per year. Marketing Analysts typically earn between £30,000 and £55,000, while Business Intelligence Developers can expect salaries from £40,000 to £70,000. Marketing Managers' salaries range from £35,000 to £65,000, with CRM Managers earning between £30,000 and £60,000. Business Development Managers typically earn between £40,000 and £80,000 per year. By focusing on behavioral targeting and data-driven marketing strategies, professionals can capitalize on these growing trends and excel in their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BEHAVIORAL TARGETING FOR STRATEGIC MARKETING

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London School of International Business (LSIB)

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05 May 2025

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