Certificate in Retargeting for Improved Brand Awareness

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The Certificate in Retargeting for Improved Brand Awareness is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving digital marketing landscape. This course emphasizes the importance of retargeting in enhancing brand awareness, increasing customer engagement, and driving sales.

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Retargeting is a critical strategy for businesses seeking to reconnect with potential customers who have previously shown interest in their products or services. With this course, learners will gain hands-on experience in creating and implementing effective retargeting campaigns using various platforms, tools, and techniques. In today's highly competitive digital marketplace, the ability to create and optimize retargeting campaigns is a valuable skill set that can significantly boost a marketer's career prospects. By completing this course, learners will be well-positioned to take advantage of the growing demand for retargeting specialists and drive success for their organizations.

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Detalles del Curso

โ€ข Introduction to Retargeting: Understanding the basics of retargeting, its importance in digital marketing, and how it can improve brand awareness.
โ€ข Pixel-based Retargeting: Learning about pixel-based retargeting, how it works, and its benefits. Includes setting up and implementing pixels on websites and platforms.
โ€ข List-based Retargeting: Exploring list-based retargeting, how to create custom audiences, and using CRM data for retargeting campaigns.
โ€ข Behavioral Retargeting: Delving into behavioral retargeting, analyzing user behavior, and creating dynamic ads based on user actions.
โ€ข Retargeting on Social Media Platforms: Mastering retargeting on social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.
โ€ข Retargeting on Google Ads: Understanding how to set up and optimize retargeting campaigns on Google Ads, focusing on search, display, and video ads.
โ€ข Measuring Retargeting Success: Learning how to measure and analyze the success of retargeting campaigns, including key performance indicators (KPIs) and attribution models.
โ€ข Retargeting Best Practices: Discovering best practices for retargeting campaigns, including ad frequency, ad creative, and audience segmentation.
โ€ข Privacy and Compliance in Retargeting: Ensuring retargeting campaigns comply with privacy regulations and industry best practices, including GDPR, CCPA, and IAB standards.

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Requisitos de Entrada

  • Comprensiรณn bรกsica de la materia
  • Competencia en idioma inglรฉs
  • Acceso a computadora e internet
  • Habilidades bรกsicas de computadora
  • Dedicaciรณn para completar el curso

No se requieren calificaciones formales previas. El curso estรก diseรฑado para la accesibilidad.

Estado del Curso

Este curso proporciona conocimientos y habilidades prรกcticas para el desarrollo profesional. Es:

  • No acreditado por un organismo reconocido
  • No regulado por una instituciรณn autorizada
  • Complementario a las calificaciones formales

Recibirรกs un certificado de finalizaciรณn al completar exitosamente el curso.

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Tarifa del curso

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Vรญa Rรกpida: GBP £140
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Modo Estรกndar: GBP £90
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Ritmo de Aprendizaje Flexible
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  • Entrega regular del certificado
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Lo que estรก incluido en ambos planes:
  • Acceso completo al curso
  • Certificado digital
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Precio Todo Incluido โ€ข Sin tarifas ocultas o costos adicionales

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