Certificate in Retargeting for Improved Brand Awareness
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⢠Introduction to Retargeting: Understanding the basics of retargeting, its importance in digital marketing, and how it can improve brand awareness.
⢠Pixel-based Retargeting: Learning about pixel-based retargeting, how it works, and its benefits. Includes setting up and implementing pixels on websites and platforms.
⢠List-based Retargeting: Exploring list-based retargeting, how to create custom audiences, and using CRM data for retargeting campaigns.
⢠Behavioral Retargeting: Delving into behavioral retargeting, analyzing user behavior, and creating dynamic ads based on user actions.
⢠Retargeting on Social Media Platforms: Mastering retargeting on social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.
⢠Retargeting on Google Ads: Understanding how to set up and optimize retargeting campaigns on Google Ads, focusing on search, display, and video ads.
⢠Measuring Retargeting Success: Learning how to measure and analyze the success of retargeting campaigns, including key performance indicators (KPIs) and attribution models.
⢠Retargeting Best Practices: Discovering best practices for retargeting campaigns, including ad frequency, ad creative, and audience segmentation.
⢠Privacy and Compliance in Retargeting: Ensuring retargeting campaigns comply with privacy regulations and industry best practices, including GDPR, CCPA, and IAB standards.
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