Advanced Certificate in Ad Tech for the Modern Marketer
-- viendo ahoraThe Advanced Certificate in Ad Tech for the Modern Marketer is a comprehensive course designed to empower marketers with the latest advertising technologies. This certification is crucial in today's digital age, where ad tech skills are highly sought after.
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Detalles del Curso
• Advanced Programmatic Advertising: Understanding the programmatic landscape, private marketplaces, and header bidding. Learning to optimize campaigns, target audiences, and analyze data in real-time.
• Cross-Channel Attribution Modeling: Analyzing the customer journey across multiple devices and touchpoints. Utilizing different attribution models to measure the impact of marketing efforts.
• Data-Driven Creative: Leveraging data to inform and personalize ad creatives. Implementing dynamic creative optimization and A/B testing to improve campaign performance.
• Advanced Audience Segmentation and Targeting: Utilizing data-driven techniques to segment audiences and deliver personalized messages. Exploring advanced targeting options, including lookalike and actalike audiences.
• Marketing Automation and Personalization: Implementing marketing automation tools and strategies to deliver personalized messages across multiple channels. Analyzing customer behavior and preferences to inform automation rules.
• Advanced Social Media Advertising: Understanding advanced targeting options, ad formats, and campaign optimization strategies for social media platforms. Analyzing performance data to inform future campaigns.
• Advanced SEO Techniques: Exploring advanced SEO techniques, including technical SEO, on-page optimization, and link building strategies to improve website visibility and organic search rankings.
• Attribution and Analytics for Ad Tech: Understanding the role of attribution and analytics in ad tech. Analyzing performance data to inform campaign optimization and strategy.
• Ad Fraud and Brand Safety: Understanding the risks and challenges associated with ad fraud and brand safety. Implementing strategies to mitigate these risks and protect advertising investments.
Note: The above list of units assumes a general understanding of ad tech principles and practices. The curriculum may need to be adjusted to fit the specific needs and knowledge level of the learners.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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