Advanced Certificate in Ad Tech for the Modern Marketer

Name: Advanced Certificate in Ad Tech for the Modern Marketer
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The Advanced Certificate in Ad Tech for the Modern Marketer is a comprehensive course designed to empower marketers with the latest advertising technologies. This certification is crucial in today's digital age, where ad tech skills are highly sought after.

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AboutThisCourse

With the ever-evolving marketing landscape, this course equips learners with the essential skills to stay ahead in their careers. It covers programmatic advertising, data-driven marketing, cross-channel attribution, and more. These are not just trends, but the future of marketing. By the end of this course, learners will be able to strategize, execute, and measure digital advertising campaigns effectively. They will be equipped with the knowledge to make informed decisions, optimize marketing spend, and drive business growth. Stand out in the competitive marketing industry with this advanced Ad Tech certificate course.

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CourseDetails

• Advanced Programmatic Advertising: Understanding the programmatic landscape, private marketplaces, and header bidding. Learning to optimize campaigns, target audiences, and analyze data in real-time.
• Cross-Channel Attribution Modeling: Analyzing the customer journey across multiple devices and touchpoints. Utilizing different attribution models to measure the impact of marketing efforts.
• Data-Driven Creative: Leveraging data to inform and personalize ad creatives. Implementing dynamic creative optimization and A/B testing to improve campaign performance.
• Advanced Audience Segmentation and Targeting: Utilizing data-driven techniques to segment audiences and deliver personalized messages. Exploring advanced targeting options, including lookalike and actalike audiences.
• Marketing Automation and Personalization: Implementing marketing automation tools and strategies to deliver personalized messages across multiple channels. Analyzing customer behavior and preferences to inform automation rules.
• Advanced Social Media Advertising: Understanding advanced targeting options, ad formats, and campaign optimization strategies for social media platforms. Analyzing performance data to inform future campaigns.
• Advanced SEO Techniques: Exploring advanced SEO techniques, including technical SEO, on-page optimization, and link building strategies to improve website visibility and organic search rankings.
• Attribution and Analytics for Ad Tech: Understanding the role of attribution and analytics in ad tech. Analyzing performance data to inform campaign optimization and strategy.
• Ad Fraud and Brand Safety: Understanding the risks and challenges associated with ad fraud and brand safety. Implementing strategies to mitigate these risks and protect advertising investments.

Note: The above list of units assumes a general understanding of ad tech principles and practices. The curriculum may need to be adjusted to fit the specific needs and knowledge level of the learners.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN AD TECH FOR THE MODERN MARKETER

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London School of International Business (LSIB)

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05 May 2025

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