Executive Development Programme in Mobile Data for Marketing Innovation

Name: Executive Development Programme in Mobile Data for Marketing Innovation
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The Executive Development Programme in Mobile Data for Marketing Innovation is a certificate course designed to empower marketing professionals with the latest mobile data analytics tools and techniques. In today's digital age, mobile data has become a gold mine for businesses looking to gain valuable insights into consumer behavior and preferences.

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À propos de ce cours

This course is crucial for learners seeking to stay ahead in their careers by leveraging mobile data to drive marketing innovation. The programme is tailored to meet the growing industry demand for marketing professionals who can effectively analyze mobile data to inform strategic decisions. Through a combination of online lectures, case studies, and interactive assignments, learners will gain practical skills in mobile data analytics, customer segmentation, and marketing automation. By the end of the course, learners will be equipped with the essential skills needed to drive marketing innovation and advance their careers in a rapidly evolving industry.

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Détails du cours

• Mobile Data Analytics: Understanding and leveraging mobile data to drive marketing insights and strategies.
• Mobile Marketing Channels: Exploring various mobile marketing channels such as SMS, MMS, push notifications, and in-app messages.
• Location-Based Marketing: Harnessing the power of location data to deliver personalized and contextual marketing messages.
• Mobile User Experience (UX) Design: Creating engaging and seamless mobile experiences to drive customer loyalty and retention.
• Mobile Payment Systems: Understanding the role of mobile payment systems in enhancing the customer experience and driving sales.
• Mobile App Development: Learning the fundamentals of mobile app development for marketing innovation.
• Mobile Augmented Reality (AR) and Virtual Reality (VR): Exploring the potential of AR and VR technologies in mobile marketing.
• Mobile Data Privacy and Security: Ensuring the protection of customer data and privacy in mobile marketing.
• Mobile Marketing Metrics and KPIs: Measuring the success of mobile marketing campaigns and optimizing for better results.

Parcours professionnel

The **Executive Development Programme in Mobile Data for Marketing Innovation** is a cutting-edge initiative targeting professionals eager to capitalize on the booming demand for mobile data expertise in the UK. This programme equips participants with the essential skills to interpret and utilize mobile data to drive marketing innovation, ensuring they stay ahead in the ever-evolving business landscape. As mobile technology continues to reshape consumer behaviour, organizations are increasingly seeking professionals with a deep understanding of mobile data analytics and marketing innovation strategies. Here are some key roles and their respective market trends, salary ranges, and skill demands that highlight the potential of this dynamic and lucrative field: 1. **Mobile Data Analyst**: As a Mobile Data Analyst, you will be responsible for collecting, processing, and interpreting mobile data to derive actionable insights. The average salary in the UK ranges from £25,000 to £50,000, with a growth rate of approximately 10% per year. Key skills include data visualization, statistical analysis, and proficiency in tools such as Google Analytics, Tableau, and Power BI. 2. **Marketing Data Scientist**: A Marketing Data Scientist bridges the gap between data analysis and marketing strategy. Professionals in this role can expect salaries between £40,000 and £80,000 with an average growth rate of 12% annually. Core competencies include machine learning, predictive analytics, and experience with programming languages such as Python, R, and SQL. 3. **Mobile Marketing Manager**: A Mobile Marketing Manager leads cross-functional teams to develop and execute mobile marketing campaigns. Salaries range from £35,000 to £70,000 with an average growth rate of 15% per year. Desirable skills include mobile app optimization, user acquisition, and experience with marketing automation software. 4. **Marketing Innovation Strategist**: As a Marketing Innovation Strategist, you will be responsible for identifying new trends, technologies, and strategies to drive growth. The average salary in the UK is between £50,000 and £100,000, with an impressive growth rate of 18% annually. Key skills include strategic planning, market research, and expertise in areas such as artificial intelligence, virtual reality, and augmented reality. 5. **Mobile Business Intelligence Specialist**: A Mobile Business Intelligence Specialist focuses on leveraging mobile data to optimize business processes and decision-making. Professionals in this role can expect salaries between £30,000 and £60,000 with a growth rate of approximately 12% per year. Critical skills include data storytelling, predictive modeling, and experience with BI platforms such as QlikView, TIBCO Spotfire, and SAP Lumira. By participating in the **Executive Development

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE DATA FOR MARKETING INNOVATION

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qui a terminé un programme à

London School of International Business (LSIB)

Décerné le

05 May 2025

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