Executive Development Programme in Mobile Data for Marketing Innovation
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• Mobile Data Analytics: Understanding and leveraging mobile data to drive marketing insights and strategies.
• Mobile Marketing Channels: Exploring various mobile marketing channels such as SMS, MMS, push notifications, and in-app messages.
• Location-Based Marketing: Harnessing the power of location data to deliver personalized and contextual marketing messages.
• Mobile User Experience (UX) Design: Creating engaging and seamless mobile experiences to drive customer loyalty and retention.
• Mobile Payment Systems: Understanding the role of mobile payment systems in enhancing the customer experience and driving sales.
• Mobile App Development: Learning the fundamentals of mobile app development for marketing innovation.
• Mobile Augmented Reality (AR) and Virtual Reality (VR): Exploring the potential of AR and VR technologies in mobile marketing.
• Mobile Data Privacy and Security: Ensuring the protection of customer data and privacy in mobile marketing.
• Mobile Marketing Metrics and KPIs: Measuring the success of mobile marketing campaigns and optimizing for better results.
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EntryRequirements
- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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