Professional Certificate in Next-Gen Ad Technologies

Name: Professional Certificate in Next-Gen Ad Technologies
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Professional Certificate in Next-Gen Ad Technologies: Stay ahead in the rapidly evolving AdTech industry with this cutting-edge certificate course. This program focuses on next-generation advertising technologies, empowering learners with essential skills for career advancement.

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À propos de ce cours

With the increasing industry demand for experts who can navigate advanced AdTech tools and strategies, this course is more important than ever. You'll gain hands-on experience with programmatic advertising, real-time bidding, data-driven targeting, and cross-device tracking. By the end of this course, you'll have the skills to optimize ad campaigns, improve ROI, and lead your organization in the AdTech revolution.

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Détails du cours

• Fundamentals of Next-Generation Ad Technologies: Understanding the basics of programmatic advertising, real-time bidding, and header bidding.
• Data Management Platforms (DMPs): Learning the role of DMPs in collecting, organizing, and activating audience data for digital advertising.
• Demand Side Platforms (DSPs): Exploring the use of DSPs to automate the buying of ad impressions across various exchanges and publishers.
• Supply Side Platforms (SSPs): Discovering how SSPs enable publishers to manage and monetize their ad inventory more efficiently.
• Ad Exchanges & Marketplaces: Understanding the mechanics of ad exchanges and marketplaces, including private marketplaces (PMPs).
• Cross-Device Targeting & Attribution: Mastering the art of tracking users across multiple devices and measuring the impact of advertising campaigns.
• Ad Fraud & Viewability: Identifying common ad fraud schemes and improving ad viewability through best practices and technology.
• Identity Graphs & People-Based Marketing: Leveraging identity graphs to create more personalized and relevant advertising experiences.
• Artificial Intelligence & Machine Learning in Ad Tech: Examining how AI and ML are transforming ad targeting, personalization, and optimization.

Parcours professionnel

In the UK's thriving next-generation ad technologies sector, several key roles are in high demand, offering exciting career opportunities and competitive remuneration. This Professional Certificate in Next-Gen Ad Technologies features a dynamic 3D pie chart, illustrating the distribution of roles and shedding light on job market trends. 1. **Digital Media Specialist**: A digital media specialist focuses on managing and optimizing digital marketing campaigns, including display, video, and social media ads. With an average salary range of £30,000 to £45,000, these professionals are adept at using data-driven strategies and analytical tools to drive results. 2. **Ad Operations Manager**: Ad operations managers oversee the technical aspects of digital advertising, ensuring seamless campaign delivery, tracking, and reporting. They typically earn between £35,000 and £55,000, with opportunities for growth in programmatic advertising and martech platforms. 3. **Programmatic Campaign Manager**: Programmatic campaign managers specialize in automated ad buying and selling, utilizing real-time bidding and data management platforms. Their expertise in yield optimization, audience segmentation, and cross-channel attribution models commands an average salary of £40,000 to £60,000. 4. **Data Analyst**: Data analysts in the ad tech industry interpret complex data sets to inform strategic decisions, measuring campaign performance and identifying trends. They earn salaries between £30,000 and £50,000, with potential for growth in advanced analytics and machine learning. 5. **SEM Specialist**: SEM specialists are responsible for managing search engine marketing campaigns, focusing on paid search listings and keyword strategies. They typically earn between £25,000 and £40,000, with opportunities for growth in e-commerce and conversion rate optimization. The 3D pie chart provides a visual representation of these roles, revealing the balance of skills and expertise required to succeed in the ever-evolving next-gen ad technologies landscape. By understanding the nuances of each role and staying informed about job market trends, professionals can make informed decisions when pursuing a career in this dynamic field.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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PROFESSIONAL CERTIFICATE IN NEXT-GEN AD TECHNOLOGIES

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qui a terminé un programme à

London School of International Business (LSIB)

Décerné le

05 May 2025

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