Professional Certificate in Next-Gen Ad Technologies

Name: Professional Certificate in Next-Gen Ad Technologies
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Professional Certificate in Next-Gen Ad Technologies: Stay ahead in the rapidly evolving AdTech industry with this cutting-edge certificate course. This program focuses on next-generation advertising technologies, empowering learners with essential skills for career advancement.

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AboutThisCourse

With the increasing industry demand for experts who can navigate advanced AdTech tools and strategies, this course is more important than ever. You'll gain hands-on experience with programmatic advertising, real-time bidding, data-driven targeting, and cross-device tracking. By the end of this course, you'll have the skills to optimize ad campaigns, improve ROI, and lead your organization in the AdTech revolution.

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CourseDetails

• Fundamentals of Next-Generation Ad Technologies: Understanding the basics of programmatic advertising, real-time bidding, and header bidding.
• Data Management Platforms (DMPs): Learning the role of DMPs in collecting, organizing, and activating audience data for digital advertising.
• Demand Side Platforms (DSPs): Exploring the use of DSPs to automate the buying of ad impressions across various exchanges and publishers.
• Supply Side Platforms (SSPs): Discovering how SSPs enable publishers to manage and monetize their ad inventory more efficiently.
• Ad Exchanges & Marketplaces: Understanding the mechanics of ad exchanges and marketplaces, including private marketplaces (PMPs).
• Cross-Device Targeting & Attribution: Mastering the art of tracking users across multiple devices and measuring the impact of advertising campaigns.
• Ad Fraud & Viewability: Identifying common ad fraud schemes and improving ad viewability through best practices and technology.
• Identity Graphs & People-Based Marketing: Leveraging identity graphs to create more personalized and relevant advertising experiences.
• Artificial Intelligence & Machine Learning in Ad Tech: Examining how AI and ML are transforming ad targeting, personalization, and optimization.

CareerPath

In the UK's thriving next-generation ad technologies sector, several key roles are in high demand, offering exciting career opportunities and competitive remuneration. This Professional Certificate in Next-Gen Ad Technologies features a dynamic 3D pie chart, illustrating the distribution of roles and shedding light on job market trends. 1. **Digital Media Specialist**: A digital media specialist focuses on managing and optimizing digital marketing campaigns, including display, video, and social media ads. With an average salary range of £30,000 to £45,000, these professionals are adept at using data-driven strategies and analytical tools to drive results. 2. **Ad Operations Manager**: Ad operations managers oversee the technical aspects of digital advertising, ensuring seamless campaign delivery, tracking, and reporting. They typically earn between £35,000 and £55,000, with opportunities for growth in programmatic advertising and martech platforms. 3. **Programmatic Campaign Manager**: Programmatic campaign managers specialize in automated ad buying and selling, utilizing real-time bidding and data management platforms. Their expertise in yield optimization, audience segmentation, and cross-channel attribution models commands an average salary of £40,000 to £60,000. 4. **Data Analyst**: Data analysts in the ad tech industry interpret complex data sets to inform strategic decisions, measuring campaign performance and identifying trends. They earn salaries between £30,000 and £50,000, with potential for growth in advanced analytics and machine learning. 5. **SEM Specialist**: SEM specialists are responsible for managing search engine marketing campaigns, focusing on paid search listings and keyword strategies. They typically earn between £25,000 and £40,000, with opportunities for growth in e-commerce and conversion rate optimization. The 3D pie chart provides a visual representation of these roles, revealing the balance of skills and expertise required to succeed in the ever-evolving next-gen ad technologies landscape. By understanding the nuances of each role and staying informed about job market trends, professionals can make informed decisions when pursuing a career in this dynamic field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN NEXT-GEN AD TECHNOLOGIES

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London School of International Business (LSIB)

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05 May 2025

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