Masterclass Certificate in Connected Ad Platforms

Name: Masterclass Certificate in Connected Ad Platforms
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The Masterclass Certificate in Connected Ad Platforms is a comprehensive course designed to empower learners with the essential skills required in today's data-driven digital advertising landscape. This industry-demand certificate program focuses on the intricacies of connected ad platforms, providing learners with a deep understanding of programmatic advertising, data analytics, and cross-channel marketing strategies.

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À propos de ce cours

By enrolling in this course, learners gain the ability to leverage cutting-edge ad technologies, optimize ad campaigns for maximum ROI, and make informed data-driven decisions. The curriculum is designed and delivered by industry experts, ensuring that learners receive practical, up-to-date knowledge and skills relevant to the ever-evolving advertising industry. Upon completion, learners will be equipped with the skills necessary to advance their careers in digital advertising, media planning, marketing, and related fields. This Masterclass certificate serves as a testament to a learner's commitment to professional development and expertise in connected ad platforms, making them an invaluable asset to any organization.

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Détails du cours

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Unit 1: Introduction to Connected Ad Platforms
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Unit 2: Programmatic Advertising and Real-Time Bidding (RTB)
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Unit 3: Data Management Platforms (DMPs) and Audience Targeting
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Unit 4: Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
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Unit 5: Ad Exchanges and Ad Networks
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Unit 6: Cross-Device Tracking and Targeting
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Unit 7: Connected TV (CTV) and Over-The-Top (OTT) Advertising
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Unit 8: Mobile Advertising and In-App Advertising
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Unit 9: Ad Fraud, Brand Safety, and Viewability
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Unit 10: Measurement, Attribution, and Optimization in Connected Ad Platforms

Parcours professionnel

In the ever-evolving world of connected ad platforms, understanding the various job roles and their corresponding salary ranges can provide valuable insights for professionals seeking to advance their careers. This section showcases a dynamic 3D pie chart, visually representing the most relevant positions in the UK market, along with average remuneration figures. To offer a comprehensive understanding of the industry, the following job roles have been carefully selected: 1. **Digital Marketing Manager**: Professionals working in this role are responsible for managing a company's online presence, developing and implementing marketing strategies, and analyzing performance metrics. 2. **PPC Specialist**: Focused on pay-per-click (PPC) advertising, these professionals manage ad campaigns across various platforms, optimizing for keywords, ad copy, and budget. 3. **Programmatic Advertising Specialist**: This role involves automating the buying and selling of ads, utilizing advanced technology and data-driven strategies to reach specific target audiences. 4. **Data Analyst for Ad Platforms**: Data analysts in this field collect, analyze, and interpret complex data from ad platforms, providing insights and actionable recommendations to inform business decisions. 5. **Ad Operations Manager**: Overseeing the technical aspects of digital ad campaigns, these professionals manage campaign setup, tracking, optimization, and reporting. The 3D pie chart below offers a visual representation of these roles, along with their respective salary ranges, providing a clear overview of the current job market trends and skill demand in the UK's connected ad platforms sector. Hover over each segment to view its corresponding value in a tooltip. This engaging visualization can help professionals discover potential career paths, as well as guide employers in identifying suitable candidates for open positions.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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MASTERCLASS CERTIFICATE IN CONNECTED AD PLATFORMS

est décerné à

Nom de l'Apprenant

qui a terminé un programme à

London School of International Business (LSIB)

Décerné le

05 May 2025

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