Masterclass Certificate in Connected Ad Platforms

Name: Masterclass Certificate in Connected Ad Platforms
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The Masterclass Certificate in Connected Ad Platforms is a comprehensive course designed to empower learners with the essential skills required in today's data-driven digital advertising landscape. This industry-demand certificate program focuses on the intricacies of connected ad platforms, providing learners with a deep understanding of programmatic advertising, data analytics, and cross-channel marketing strategies.

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AboutThisCourse

By enrolling in this course, learners gain the ability to leverage cutting-edge ad technologies, optimize ad campaigns for maximum ROI, and make informed data-driven decisions. The curriculum is designed and delivered by industry experts, ensuring that learners receive practical, up-to-date knowledge and skills relevant to the ever-evolving advertising industry. Upon completion, learners will be equipped with the skills necessary to advance their careers in digital advertising, media planning, marketing, and related fields. This Masterclass certificate serves as a testament to a learner's commitment to professional development and expertise in connected ad platforms, making them an invaluable asset to any organization.

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CourseDetails

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Unit 1: Introduction to Connected Ad Platforms
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Unit 2: Programmatic Advertising and Real-Time Bidding (RTB)
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Unit 3: Data Management Platforms (DMPs) and Audience Targeting
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Unit 4: Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
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Unit 5: Ad Exchanges and Ad Networks
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Unit 6: Cross-Device Tracking and Targeting
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Unit 7: Connected TV (CTV) and Over-The-Top (OTT) Advertising
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Unit 8: Mobile Advertising and In-App Advertising
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Unit 9: Ad Fraud, Brand Safety, and Viewability
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Unit 10: Measurement, Attribution, and Optimization in Connected Ad Platforms

CareerPath

In the ever-evolving world of connected ad platforms, understanding the various job roles and their corresponding salary ranges can provide valuable insights for professionals seeking to advance their careers. This section showcases a dynamic 3D pie chart, visually representing the most relevant positions in the UK market, along with average remuneration figures. To offer a comprehensive understanding of the industry, the following job roles have been carefully selected: 1. **Digital Marketing Manager**: Professionals working in this role are responsible for managing a company's online presence, developing and implementing marketing strategies, and analyzing performance metrics. 2. **PPC Specialist**: Focused on pay-per-click (PPC) advertising, these professionals manage ad campaigns across various platforms, optimizing for keywords, ad copy, and budget. 3. **Programmatic Advertising Specialist**: This role involves automating the buying and selling of ads, utilizing advanced technology and data-driven strategies to reach specific target audiences. 4. **Data Analyst for Ad Platforms**: Data analysts in this field collect, analyze, and interpret complex data from ad platforms, providing insights and actionable recommendations to inform business decisions. 5. **Ad Operations Manager**: Overseeing the technical aspects of digital ad campaigns, these professionals manage campaign setup, tracking, optimization, and reporting. The 3D pie chart below offers a visual representation of these roles, along with their respective salary ranges, providing a clear overview of the current job market trends and skill demand in the UK's connected ad platforms sector. Hover over each segment to view its corresponding value in a tooltip. This engaging visualization can help professionals discover potential career paths, as well as guide employers in identifying suitable candidates for open positions.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN CONNECTED AD PLATFORMS

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London School of International Business (LSIB)

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05 May 2025

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