Certificate in Review Metrics for Effective Marketing
-- ViewingNowThe Certificate in Review Metrics for Effective Marketing is a comprehensive course designed to equip learners with the essential skills to assess and improve marketing performance. This course highlights the importance of data-driven decision-making in marketing, teaching learners how to measure and analyze key performance indicators (KPIs) to optimize marketing strategies.
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โข Review Metrics Basics
โข Importance of Data Analysis in Marketing
โข Key Performance Indicators (KPIs) for Marketing Review
โข Customer Review Metrics: Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES)
โข Marketing Funnel Metrics: Awareness, Consideration, Conversion, and Retention
โข Social Media Metrics: Engagement, Reach, and Impressions
โข Email Marketing Metrics: Open Rate, Click-Through Rate (CTR), and Conversion Rate
โข Search Engine Optimization (SEO) Metrics: Organic Traffic, Bounce Rate, and Keyword Rankings
โข Pay-Per-Click (PPC) Advertising Metrics: Cost-Per-Click (CPC), Click-Through Rate (CTR), and Conversion Rate
โข Return on Investment (ROI) Calculation and Analysis for Marketing Review
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