Certificate in Review Metrics for Effective Marketing

Name: Certificate in Review Metrics for Effective Marketing
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The Certificate in Review Metrics for Effective Marketing is a comprehensive course designed to equip learners with the essential skills to assess and improve marketing performance. This course highlights the importance of data-driven decision-making in marketing, teaching learners how to measure and analyze key performance indicators (KPIs) to optimize marketing strategies.

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AboutThisCourse

In today's data-driven world, marketing professionals who can analyze and interpret review metrics have a significant advantage in the job market. This course provides learners with hands-on experience using industry-standard tools and techniques to gather and analyze review data, empowering them to make informed decisions that drive business growth. By completing this course, learners will not only gain a deep understanding of review metrics and their importance in marketing but also develop a portfolio of work showcasing their skills. This portfolio can be used to demonstrate expertise to potential employers, making learners more competitive in the job market and opening up new opportunities for career advancement.

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CourseDetails

• Review Metrics Basics
• Importance of Data Analysis in Marketing
• Key Performance Indicators (KPIs) for Marketing Review
• Customer Review Metrics: Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES)
• Marketing Funnel Metrics: Awareness, Consideration, Conversion, and Retention
• Social Media Metrics: Engagement, Reach, and Impressions
• Email Marketing Metrics: Open Rate, Click-Through Rate (CTR), and Conversion Rate
• Search Engine Optimization (SEO) Metrics: Organic Traffic, Bounce Rate, and Keyword Rankings
• Pay-Per-Click (PPC) Advertising Metrics: Cost-Per-Click (CPC), Click-Through Rate (CTR), and Conversion Rate
• Return on Investment (ROI) Calculation and Analysis for Marketing Review

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN REVIEW METRICS FOR EFFECTIVE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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