Professional Certificate in Local SEO for Publishers
-- ViewingNowThe Professional Certificate in Local SEO for Publishers is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly growing field of Local Search Engine Optimization (Local SEO). This certificate course emphasizes the importance of Local SEO for businesses and publishers, who aim to increase their online visibility and attract local customers.
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โข Local SEO Fundamentals: Understanding the basics of local SEO and its importance for publishers.
โข Google My Business Optimization: Setting up and optimizing a Google My Business account for improved local visibility.
โข Local Keyword Research: Identifying and targeting local keywords to increase organic traffic.
โข On-Page SEO for Publishers: Best practices for on-page optimization to improve local search rankings.
โข Local Link Building Strategies: Techniques for building high-quality backlinks to boost local search authority.
โข Review and Reputation Management: Monitoring and managing online reviews to build a strong reputation and attract more local customers.
โข Local Content Creation: Developing high-quality, locally relevant content to engage users and improve search rankings.
โข Local Citations and Listings: Ensuring consistent and accurate business information across local directories and data aggregators.
โข Analyzing and Measuring Local SEO Success: Utilizing analytics tools to track progress and measure the success of local SEO efforts.
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