Professional Certificate in Local SEO for Publishers
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โข Local SEO Fundamentals: Understanding the basics of local SEO and its importance for publishers.
โข Google My Business Optimization: Setting up and optimizing a Google My Business account for improved local visibility.
โข Local Keyword Research: Identifying and targeting local keywords to increase organic traffic.
โข On-Page SEO for Publishers: Best practices for on-page optimization to improve local search rankings.
โข Local Link Building Strategies: Techniques for building high-quality backlinks to boost local search authority.
โข Review and Reputation Management: Monitoring and managing online reviews to build a strong reputation and attract more local customers.
โข Local Content Creation: Developing high-quality, locally relevant content to engage users and improve search rankings.
โข Local Citations and Listings: Ensuring consistent and accurate business information across local directories and data aggregators.
โข Analyzing and Measuring Local SEO Success: Utilizing analytics tools to track progress and measure the success of local SEO efforts.
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