Executive Development Programme in Building a Responsible Brand
-- ViewingNowThe Executive Development Programme in Building a Responsible Brand is a certificate course designed to empower professionals in creating and managing responsible brands. In today's business landscape, there is a growing demand for brands to be ethical, sustainable, and socially responsible.
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โข Building a Responsible Brand Strategy
โข Understanding Stakeholder Expectations and Ethical Consumerism
โข Integrating ESG (Environmental, Social, and Governance) Factors into Brand Strategy
โข Sustainable Marketing and Communications
โข Corporate Social Responsibility and Reputation Management
โข Navigating Brand Activism and Social Issues
โข Authenticity, Transparency, and Building Trust in Brands
โข Measuring and Reporting on Brand Responsibility and Sustainability Performance
โข Crisis Management and Brand Resilience
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