Executive Development Programme in Building a Responsible Brand

Name: Executive Development Programme in Building a Responsible Brand
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The Executive Development Programme in Building a Responsible Brand is a certificate course designed to empower professionals in creating and managing responsible brands. In today's business landscape, there is a growing demand for brands to be ethical, sustainable, and socially responsible.

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AboutThisCourse

This course provides learners with the essential skills and knowledge to meet these demands and build a strong reputation for their brand. Through this program, learners will gain an understanding of the key concepts and principles of responsible branding, including sustainability, ethics, and corporate social responsibility. They will also develop practical skills in areas such as brand strategy, stakeholder engagement, and reporting. With a focus on real-world application, this course provides learners with the tools and resources they need to create and implement a responsible brand strategy in their own organization. By completing this course, learners will be equipped with the skills and knowledge necessary to advance their careers in brand management, marketing, and sustainability. They will be able to demonstrate their expertise in responsible branding and contribute to their organization's success in building a strong, reputable brand.

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CourseDetails

• Building a Responsible Brand Strategy
• Understanding Stakeholder Expectations and Ethical Consumerism
• Integrating ESG (Environmental, Social, and Governance) Factors into Brand Strategy
• Sustainable Marketing and Communications
• Corporate Social Responsibility and Reputation Management
• Navigating Brand Activism and Social Issues
• Authenticity, Transparency, and Building Trust in Brands
• Measuring and Reporting on Brand Responsibility and Sustainability Performance
• Crisis Management and Brand Resilience

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING A RESPONSIBLE BRAND

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London School of International Business (LSIB)

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05 May 2025

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