Global Certificate in Advertising Analytics Essentials
-- ViewingNowThe Global Certificate in Advertising Analytics Essentials is a comprehensive course designed to empower learners with the essential skills required to thrive in today's data-driven advertising industry. This course emphasizes the importance of data-driven decision-making, providing a solid foundation in advertising analytics.
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โข Unit 1: Introduction to Advertising Analytics
โข Unit 2: Data Collection Methods in Advertising
โข Unit 3: Data Analysis Techniques for Advertisers
โข Unit 4: Performance Metrics in Advertising Analytics
โข Unit 5: Marketing Mix Modeling
โข Unit 6: Attribution Modeling in Advertising Analytics
โข Unit 7: Customer Segmentation and Targeting
โข Unit 8: Predictive Analytics for Advertisers
โข Unit 9: A/B Testing and Experimentation in Advertising
โข Unit 10: Data Visualization and Reporting in Advertising Analytics
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