Global Certificate in Advertising Analytics Essentials

Name: Global Certificate in Advertising Analytics Essentials
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The Global Certificate in Advertising Analytics Essentials is a comprehensive course designed to empower learners with the essential skills required to thrive in today's data-driven advertising industry. This course emphasizes the importance of data-driven decision-making, providing a solid foundation in advertising analytics.

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AboutThisCourse

In an era where businesses increasingly rely on data to drive marketing strategies, this course is in high demand. It equips learners with the skills to analyze and interpret advertising data, enabling them to optimize campaigns, improve ROI, and make informed decisions. Throughout the course, learners will gain hands-on experience with industry-standard tools and techniques, preparing them for various roles in advertising, marketing, and digital analytics. By the end of the course, learners will have a portfolio of projects showcasing their skills, providing a strong competitive edge in the job market and facilitating career advancement.

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CourseDetails

• Unit 1: Introduction to Advertising Analytics
• Unit 2: Data Collection Methods in Advertising
• Unit 3: Data Analysis Techniques for Advertisers
• Unit 4: Performance Metrics in Advertising Analytics
• Unit 5: Marketing Mix Modeling
• Unit 6: Attribution Modeling in Advertising Analytics
• Unit 7: Customer Segmentation and Targeting
• Unit 8: Predictive Analytics for Advertisers
• Unit 9: A/B Testing and Experimentation in Advertising
• Unit 10: Data Visualization and Reporting in Advertising Analytics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADVERTISING ANALYTICS ESSENTIALS

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London School of International Business (LSIB)

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05 May 2025

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