Masterclass Certificate in Paid Search for E-commerce
-- ViewingNowThe Masterclass Certificate in Paid Search for E-commerce is a comprehensive course designed to empower learners with the skills necessary to excel in the rapidly growing field of online advertising. This program focuses on paid search, a critical component of any successful e-commerce strategy, and provides students with a solid understanding of key concepts and best practices.
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โข Unit 1: Introduction to Paid Search for E-commerce
โข Unit 2: Keyword Research and Analysis
โข Unit 3: Creating and Optimizing Paid Search Ads
โข Unit 4: Ad Extensions and their Importance
โข Unit 5: Understanding Ad Rank and Quality Score
โข Unit 6: Remarketing and Display Advertising
โข Unit 7: Shopping Campaigns and Product Listings
โข Unit 8: Tracking and Measuring Success with Google Analytics
โข Unit 9: Advanced Paid Search Strategies and Tactics
โข Unit 10: Emerging Trends and Future of Paid Search in E-commerce
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