Masterclass Certificate in Paid Search for E-commerce

Name: Masterclass Certificate in Paid Search for E-commerce
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The Masterclass Certificate in Paid Search for E-commerce is a comprehensive course designed to empower learners with the skills necessary to excel in the rapidly growing field of online advertising. This program focuses on paid search, a critical component of any successful e-commerce strategy, and provides students with a solid understanding of key concepts and best practices.

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AboutThisCourse

In today's digital age, the demand for paid search specialists is at an all-time high, with companies of all sizes seeking experts who can help drive traffic, increase conversions, and boost revenue. By completing this course, learners will gain the essential skills necessary to meet this demand and advance their careers in the industry. Through hands-on training and expert instruction, students will learn how to create and manage effective paid search campaigns, analyze campaign data, and optimize campaigns for maximum ROI. With a focus on real-world application, this course provides learners with the practical skills and knowledge they need to succeed in the fast-paced world of e-commerce.

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CourseDetails

• Unit 1: Introduction to Paid Search for E-commerce
• Unit 2: Keyword Research and Analysis
• Unit 3: Creating and Optimizing Paid Search Ads
• Unit 4: Ad Extensions and their Importance
• Unit 5: Understanding Ad Rank and Quality Score
• Unit 6: Remarketing and Display Advertising
• Unit 7: Shopping Campaigns and Product Listings
• Unit 8: Tracking and Measuring Success with Google Analytics
• Unit 9: Advanced Paid Search Strategies and Tactics
• Unit 10: Emerging Trends and Future of Paid Search in E-commerce

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN PAID SEARCH FOR E-COMMERCE

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London School of International Business (LSIB)

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05 May 2025

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